Why We Walk
Alzheimer’s Society

Shot on Location in Formby and Manchester the TV advertisment was created to promote Alzheimer’s Society Memory Walk for 2017 in a bid to raise over £6 million.

The advert muses on Why We Walk in a bid to raise awareness of upcoming Memory Walk events. So many of us have been personally affected by Alzheimers that the simple gesture of walking as an act of defiance is strong and effective. The advert uses a combination of footage captured from the 2016 campaign as well as bespoke content. The piece was elegantly edited together with a voice over supplied by Kevin Whately of Inspector Morse fame.