Science obviously demands rigour, logic and intelligence, but it can also be viewed as an elegant, aesthetic process that combines thought with fact and a strong sense of wonder.
For AstraZeneca we set out to encapsulate those elements using silhouettes of people and objects. They provide a canvas on which those elements of science, disease, medicines and moments of impact and inspiration are illustrated.
These images can also be beautifully animated, expressing original thinking and a devotion to leadership in scientific breakthroughs. They can be many and varied, enabling a wide reach of academic and business agendas conveyed with messages, stories and results.
