We're proud to work with all of our clients, and this year we have even more pride in the work AstraZeneca have been doing in the world. AZ's Research & Development story is centred around transformative science, and we were briefed to tell that story.
The story is captured through four 'elements' which when combined unlock the potential of what science can do. Inquisitive minds, harnessing data and technology, working collaboratively, and learning from patients are all components in their success.
To express the spirit and substance of their story, we produced a hero film based around the idea of ‘this is what we’re made of’ – taking visual inspiration from AstraZeneca’s signature visuals to portray the four elements of the R&D story and bring them to life.