Plumlife are a leading property organisation, specialising in Shared Ownership. Proud to be a ‘Profit for Purpose’ organization, they don’t just create homes, they help create communities. Over the years, the company had grown and were keen to develop a new brand identity that better reflected their expanded offer.
After a comprehensive creds pitch process we were subsequently commissioned to develop the new brand. The project began with brand workshops, competitor research, and brand positioning development before eventually culminating in a new verbal and visual brand identity.
The visual identity plays on the concept of part owned spaces by using overlapping graphic shapes to create both the logo and supporting illustrations.
Alternate colourways were applied to the separate divisions within the company and a selection of fun, home related, illustrations were developed to work alongside the logo and reflect the company’s expert, modern but approachable positioning.
This is just the beginning too. We’re looking forward to growing our brand further in collaboration with The Chase. Stay tuned!
Suzy Hollins
Head of Sales, Plumlife
