Helping a razor brand cut through against stiff competition. We began by developing the brand proposition, ‘Get Closer’ – all about building a very human connection with the brand while emphasising the technical performance of Dorco’s products.
To support this in the website design, we contrasted soft-focus model photography with close-up shots of the razors in very sharp focus, showing their scientific detail. This juxtaposition of the soft curves of the models with the hard angles of the products illustrates very clearly the intimate relationship between Dorco’s razors and the people who use them.
As well as the photography, the website features a ‘tool kit’ of graphic elements, created to work across communications beyond the website.
