Education UK
British Council

The British Council’s global brand, Education UK, encourages prospective students from overseas to study over here. It’s been a success from the start but a time arrived to totally refresh the brand’s personality.

Based on tomes of research, we identified Education UK’s key attributes and began realising a brand relevant to the educational needs of a more modern world.

One of the most challenging aspects of this project was to take into account the sensitivities of so many different cultures.