Upmarket supermarket chain Booths approached us to design their annual Beer Festival campaign. Beer is the new wine, with hundreds of independent, artisan brewers producing flavours ranging from sweet and fruity to dark and spicy.
Taking four specially commissioned brews we slightly rewrote their tasting notes to be applicable for both the beer and, in a tongue in cheek way, the brewers themselves. Combining graphic images of the beer along with b/w portraits of the brewers the same copy was overlaid across both images.
"Beer sales compared to the previous years festival were so improved that the client has decided to run the same campaign again next year."
