Shaped by you

After undertaking a comprehensive repositioning process the BBFC approached us to help develop a new brand identity that would bring their new brand purpose ‘choosing well’ to life, making it more engaging, more coherent and more distinctive.

Shaped by you

The BBFC was keen to show that they do not exist to tell people what they can and cannot do but that they are here to help people ‘view what’s right for you’. They were keen to highlight their collaborative and inclusive approach, consulting with over 10,000 UK citizens of all ages and backgrounds, to balance opinion and ultimately come up with age ratings that are ‘shaped by you’.

Starting by simplifying and modernising the iconic age rating symbols to work more effectively across multiple media platforms, they then became the basis for the new brand identity. Taking the simple shapes and animating them, incorporating them into photography and using them as components for illustrations, infographics and storytelling.

"It has been a real pleasure working with The Chase throughout the entire project. They really got under the skin of our new tone of voice and were able to bring this to life in a colourful, modern and impactful visual identity that will set the BBFC up for years to come. The quality and output of their work is simply brilliant. A big thank you to all involved."

Faye Harcourt
Executive Director of Marketing