Visual Identity
Preston North End

This club is a founding member of the Football League. Its original symbolism is sacrosanct, which is actually fine when that symbol and the name form the natural shape of a sporting badge. And yet it is simple enough to meet the extensive commercial demands of a modern logo.

This logo for the Great Room, Preston North End's dining room, scores on various levels. It's economic. The idea is pared down to all that is necessary, two circles and a line. It's rewarding. When decoded, there is a wonderful feeling of solution.