As if by magic...
The Insurance Emporium

As if by magic... Mr Benn is on a new adventure, but now he’s got insurance.

2017 is the 50th Anniversary of the first Mr Benn book. It also sees the launch of the The Insurance Emporium. The shopkeeper, Mr Benn and his trusty companion Eddie are back on a host of new adventures, but in this modern world there’s a lot more risk. So if you want to #protectyourpassions follow #MrBenn.

We outlined an integrated digital campaign which centred on great content, social media, blogger outreach, sponsorship, paid media and experiential. After research and target profiling, we decided to centralise the campaign on their brand icon, the cult 1970's cartoon character Mr Benn, and kick it off with an exciting competition.


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Direct traffic
Social traffic