hudl is one of the UK’s most popular electronic tablet brands. After the successful initial launch of its first product, hudl sought to refresh its brand positioning ahead of the launch of the superior hudl2 tablet.

Taking a brand strategy forward, we developed a creative strategy that would inform all aspects of the product’s marketing, from tone of voice on packaging and the user-interface through to the creative direction for app icons and every other touch point; advertising to the in-store point-of-sale environment, down to the instruction booklet and terms & conditions.

Every aspect of the brand identity was refreshed with a look and feel designed to make the product approachable to all levels of tech purchaser – whether savvy geek or unsure first-timer.

The launch enjoyed phenomenal success becoming one of the biggest selling devices of the following Christmas.


Kinsale Shark Awards