Blinkbox is an entertainment service that brings movies, music and books to UK customers across various digital platforms. Blinkbox looked to renew their brand identity, to encompass all of these services, following their partnership with Tesco.

In such a competitive, visual marketplace, it would have to gain iconic status and be instantly memorable. The identity had to represent movies, music and books all at once, whilst embodying the Blinkbox brand in its entirety - taking on the Blinkbox spirit ‘feel good’ and its mission to provide happiness.