the chase creative consultants

What science can do

Science obviously demands rigour, logic and intelligence, but it can also be viewed as an elegant, aesthetic process that combines thought with fact and a strong sense of wonder.

For AstraZeneca we set out to encapsulate those elements using silhouettes of people and objects. They provide a canvas on which those elements of science, disease, medicines and moments of impact and inspiration are illustrated.

These images can also be beautifully animated, expressing original thinking and a devotion to leadership in scientific breakthroughs. They can be many and varied, enabling a wide reach of academic and business agendas conveyed with messages, stories and results.