Original Source
PZ Cussons

Our brief for Original Source was to retain the strength of the brand but refresh it. We worked with Alloy to create a bottle shape that reflected the brand’s value of natural power.

Alloy developed a rock face concept, with a textured back for good grip in the shower and a smooth, monolithic front to hold the label. We crafted the type to ensure great standout and the ability to cope with many different variants.