Welcome to the Elephant in the Room, the The Chase Creative Consultant’s magazine. This is where we feature commentary on creative issues in general and The Chase in particular.
As a regular feature we invite leading figures from design and related areas to tell us about their own particular ‘elephant in the room’. Something that to them is annoyingly obvious but continues to be ignored.
But remember the elephant isn’t always apparent to all in the room so the attitudes and opinions here are not necessarily held by The Chase.