Let's Change Normal

WaterAid is an international organisation whose mission is to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene. As part of their rebrand WaterAid wanted to inspire people to join them in their purpose of 'changing normal' to emphasise the three key goals of Clean Water, Decent Toilets and Good Hygiene.

The concept of threes was developed, played out through a three clap pattern and three subsequent actions. Making use of WaterAid's vast image and film library we worked to convey the great work WaterAid do and to get people excited about what they can achieve by supporting them.

The film was screened at the Glastonbury Festival and will be hosted on WaterAid's website at www.wateraid.org