Every piece of work in this website has been designed. A common description of the most successful creative work is that of a brilliant idea, beautifully crafted.
So, in our terms, design is usually confined to the second stage of the process that enhances the concept. At its best it looks effortless. Often unnoticeable, it simply gives the impression of order, consistency and style. There are, however, occasions when it breaks rank and takes on the lead role – it becomes the concept.