Football Stadium
Preston North End

Sometimes potential clients ask if we’ve ever worked in their sector before. It really shouldn’t matter. We’d never built a football stadium before Preston North End came along.

We approached PNE with a bold new identity for the club based on an expressed structural concept for a stadium supported on corner columns. The stands were some of the first in the country to have active uses for the community beneath the tiered seating. Graphics art and the club’s branding appear throughout the architecture. Superscale images of the club’s heroes are printed on the underside seats.