ZSL

ZSL has been working for wildlife for nearly 200 years. They are a leading, global wildlife charity that operates in more than 50 countries on research, education and conservation projects. Their London and Whipsnade zoos are world famous icons.

They approached The Chase with an aim to create a more united and focused brand.

Our aim was to align every internal stakeholder and then communicate a single idea to all audiences, from governments to the next generation of zoologists. ‘Let’s work for wildlife’ is now the unifying call-to-action and driving idea behind the developed brand.

As well as all launch materials and guidelines, we deliver many of the campaign, branding and marketing needs, as we work to establish the refreshed brand and attract new audiences
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