Johnson Tiles
’11 – ’12 Brochure

Johnson Tiles have been manufacturing ceramics for over a century. They have impeccable credentials for green production facilities but younger homemakers perceived the offer as tired.

This brochure is the first step in the brand refresh for Johnson Tiles. Defining clear product ranges, with a more conversational tone of voice and editorial style of photography.
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In addition to the sales benefits the creative project has delivered:
Refreshed interest from the interior design press, with additional PR coverage.
A consistent product message both internally and externally.
A clear Tone of Voice for this key product group moving forward.
Made the design and implementation of additional marketing collateral easy and quick.

Darren Clanford
Creative Director
Johnson Tiles

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In addition to the sales benefits the creative project has delivered:
Refreshed interest from the interior design press, with additional PR coverage.
A consistent product message both internally and externally.
A clear Tone of Voice for this key product group moving forward.
Made the design and implementation of additional marketing collateral easy and quick.

Darren Clanford
Creative Director
Johnson Tiles

In addition to the sales benefits the creative project has delivered:
Refreshed interest from the interior design press, with additional PR coverage.
A consistent product message both internally and externally.
A clear Tone of Voice for this key product group moving forward.
Made the design and implementation of additional marketing collateral easy and quick.

Darren Clanford
Creative Director
Johnson Tiles